Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP Media OOH: A Leading WPP Media Brand

WPP Media OOH is the UK’s #1 specialist out-of-home (OOH) agency, part of WPP. We work with more of the UK’s leading brands & agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium.

We are entering a new era for OOH, one defined by significant growth, disruption, and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring, and effective.

Our company values demonstrate how we build relationships and conduct business. They are agility, integrity, innovation, passion & focus. Our world is changing, and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values, and will help us to transform our business and the wider industry.

Role Summary and Impact

Support Advanced Campaign Effectiveness Research

• Collaborate with the Research Director and internal teams to design and execute bespoke research projects.
• Leverage AI-powered tools and OMS (proprietary WPP AI suite of tools) platform features to automate data collection, questionnaire development, and visualisation.
• Join stakeholder meetings to define research objectives and ensure alignment with business goals.

Innovate with Modern Research Methodologies

• Combine traditional research approaches (online interviews, desk research) with innovative techniques such as eye-tracking, synthetic respondents, and advanced AI solutions.
• Continuously evaluate and adopt new AI-powered research tools to enhance data quality and efficiency.

Lead and Evolve ‘Alfresco Life’ Consumer Research

• Identify emerging topics and trends for reporting, using AI to prioritise areas of interest.
• Draft and script questionnaires, analyse data, and write up key findings with a focus on predictive analytics and future-facing insights.
• Drive awareness and usage of ‘Alfresco Life’ and other research outputs by sharing interactive, AI-enhanced reports across the business and with clients.

Champion Insight Tools & AI Adoption

• Build expertise in OMS’s suite of insight and analytics products, ensuring the wider business maximises value from these tools.
• Partner with tool providers and the Research team to train colleagues on best practices for AI-powered research and data analysis.

Enable Stakeholder Growth Through Data-Driven Insights

• Work with the Research Director to support internal stakeholders, helping them grow client business by applying advanced research methodologies and insights.
• Promote a culture of data-driven decision-making and continuous learning across the organization.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Strong analytical skills, with experience in data visualisation and insight extraction.
• Ability to communicate complex findings clearly and persuasively to diverse audiences.
• Proactive approach to learning and adopting new technologies and methodologies.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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Please read our Privacy Notice for more information on how we process the information you provide.